CRM & E

Job Overview: CRM & E role at Fitkin in Kanpur City. Job Overview:
Fitkin is seeking a highly motivated and detail-oriented individual to join our team as a CRM & E (Customer Relationship Management and Engagement) Specialist. The successful candidate will be responsible for managing our customer database, developing and implementing customer engagement strategies, and analyzing customer data to drive business growth.

Key Responsibilities:
- Manage and maintain the company's CRM system, ensuring that customer data is accurate and up-to-date
- Develop and implement customer engagement strategies, including email marketing campaigns, social media outreach, and customer loyalty programs
- Analyze customer data to identify trends and opportunities for improvement in customer engagement and retention
- Work closely with marketing, sales, and customer service teams to ensure a seamless customer experience
- Collaborate with cross-functional teams to drive customer acquisition and retention efforts
- Prepare reports and presentations on customer engagement metrics and strategies for senior management

Requirements:
- Bachelor's degree in marketing, business, or a related field
- 2+ years of experience in CRM, customer engagement, or related field
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and MS Office suite
- Strong analytical skills and attention to detail
- Ability to work independently and as part of a team
- Excellent communication and interpersonal skills

Preferred Skills:
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact)
- Familiarity with data analytics tools (e.g., Google Analytics, Tableau)
- Knowledge of digital marketing trends and best practices
- Certification in CRM or related field is a plus

Work Environment:
The CRM & E Specialist will work in a fast-paced corporate office environment, collaborating with cross-functional teams to drive customer engagement and retention efforts. The role may require occasional travel for industry events or meetings. The ideal candidate will be flexible, adaptable, and able to thrive in a dynamic work environment.