Email Campaign Specialist

The Email Campaign Specialist role encompasses the strategic planning, execution, and optimization of targeted email marketing campaigns to engage and convert potential and existing customers.

Responsibilities include developing and executing email marketing strategies aligned with the overall marketing and business objectives. This includes creating and managing email campaigns, analyzing campaign data to optimize performance, and collaborating with cross-functional teams to ensure the email content and messaging is consistent with the brand's voice and values.

The Email Campaign Specialist will be expected to design and code email templates, manage email lists, and execute email campaigns using marketing automation tools. They will monitor email campaign performance and report on key metrics such as open rates, click-through rates, and conversion rates. Additionally, the specialist will be responsible for maintaining a clean and up-to-date email list, managing email opt-outs, and ensuring all email campaigns and processes are compliant with spam and data protection legislation.

The ideal candidate should have a strong understanding of email marketing best practices, email marketing software, and the ability to create compelling email copy. Experience with HTML, CSS, and various email marketing tools is essential. A bachelor's degree in Marketing, Business, or a related field and at least 2 years of experience in email marketing are preferred.

Strong communication and organizational skills are necessary for this role, as the Email Campaign Specialist will be responsible for managing multiple campaigns simultaneously. They should also be able to work well in a fast-paced, deadline-driven environment while maintaining a high level of attention to detail.

The Email Campaign Specialist will be expected to stay updated on the latest trends and best practices in email marketing, and contribute insights and ideas to continually improve the effectiveness of email marketing campaigns. They will also be responsible for A/B testing and implementing email marketing strategies that result in increased leads, customer engagement, and ultimately, conversions.

This is an exciting opportunity for an experienced Email Campaign Specialist to join a dynamic and growing marketing team. If you are a strategic and creative thinker, have a passion for email marketing, and thrive in a fast-paced, deadline-driven environment, we would love to hear from you.